Tuesday, August 19, 2008 #
by Lori Deschene
Celebrities can do a lot of things the average person can’t, like diaper their children in hundreds and commission paintings of their Chihuahuas made with liquid gold. Some use their money and status for the greater good by going green in a big way—while others over-publicize small efforts to capitalize on the eco-trend.
Regardless of their intentions, rich and famous people inspire action with their choices. Maybe you can’t build a new eco-friendly home (where you’ll park your dozen Boeing jets), but you can install a solar panel, or even just turn your thermostat down a couple degrees.
In this post, we’ll explore the world of celebrity greening, and translate that into real-person options.
Sheryl Crow: Launching an eco-friendly fashion line

What she’s up to: No matter what talent made you famous, you can leverage your fame into a career in fashion. (You don’t even need a talent—case in point, Lauren Conrad from The Hills.) Sheryl’s line, Bootheel Trading Co. by Sheryl Crow, will include jeans, vintage shirts, and vests, all reasonably priced under $65.
What you can do: Green your wardrobe—buy second-hand clothes, make your own pieces out of old items, swap with friends instead of buying new, and look for clothing that doesn’t require dry-cleaning, a process that uses a lot of chemicals. Here’s another great idea: recycle your shoes for athletic courts, as Earth 911 suggests.
At the very least: Use cold water when you do laundry, as it uses less energy, and wear clothes a couple times before washing them.
Will Ferrell: Will be the first to drive BMW’s new hydrogen car

What he’s up to: Will’s part of the Pioneer Program which gifts the luxury sedans to celebrities to raise awareness. (They obviously dropped the ball in recruting me; I have well over 100 friends on MySpace.) BMW’s hydrogen cars, which emit nothing but vapor water, have completed the entire Product Development Process—meaning they’ll soon be available to normal people. Theoretically. Although BMW hasn’t released the price yet, experts suggest it costs nearly $500,000 to make a hydrogen vehicle.
What you can do: Calculate your driving emissions at Terrapass and then offset that by donating to clean energy projects. Also, keep your car as clean as possible by getting regular tune-ups. Having clean air filters will help you pollute less and burn less gas.
At the very least: Green your driving style. Go smooth and steady instead of racing to make a light—which really just gets you to the next light a few seconds sooner. Flooring it for a second produces almost the same volume of C02 as 30 minutes of normal travel.
Brad Pitt: Designed environmentally friendly housing communities in New Orleans’ Lower Ninth Ward

What he’s up to: Brad's always been an architecture buff—don't ask me why I know this—but Angelina inspired him to explore his passion altruistically. In 2007, he partnered with Global Green USA to build 150 green homes in New Orleans’ 9th Ward, the area most affected by Hurricane Katrina. Pitt did a lot of the financial legwork, donating $5 million, creating the $12 million dollar Make It Right project, and getting 9 civic groups and 13 architecture firms to lend their services for free.
What you can do: Support the Sustainable Style Foundation, an international non-profit that provides information, resources, and programs that promote sustainable living and design. You probably won’t get that I’m-Brad-Pitt-and-I’m-saving-the-world warm, fuzzy feeling, but you’ll get a tax write-off out of the deal.
At the very least: Make some eco-friendly changes in your own home. Use low-wattage light bulbs and install motion sensors so you won’t leave lights on unnecessarily. Visit the Home Energy Saver for more ideas.
Pamela Anderson: Building a green hotel

What she’s up to: At the urging of the Dubai royal family, Pam is building an eco-friendly hotel in the Arab city Abu Dhabi. She’d traveled there with the Make a Wish Foundation charity in the past and fell in love with the people—some more than others. Apparently, she’s dating the prince.
What you can do: When making a choice for lodging, consult one of the many online directories that list environmentally-friendly properties. Do this while listening to Prince.
At the very least: Make minor adjustments during your stay—take shorter showers, reuse your towels, tell housekeeping not to change your sheets daily.
Thursday, August 14, 2008 #
by Lori Deschene
Everyone knows the economy sucks right now, so I’ll spare you another impassioned tirade against the rising cost of gas. Who needs a reminder we could all be showering in our sprinklers soon? Not me—that’s for sure. What I need is money, and lots of it. So I can buy more things, of course.
I did a little searching for some creative, off-the-wall, and—in some cases—just plain dumb things real people have done to save or make money. Here’s what I came up with:
Fox News reported a nationwide increase in women donating eggs, which are worth $3,500–$7,000 each. Bear in mind you have some competition. Indian clinics take credit cards and advertise young, fertile women who “have superovulated just for you.” How can American ovaries possibly compete?
You’re uniquely positioned (in your backyard, up a tree, with binoculars) to see what they own that’s valuable and when they leave it unattended. I know; it goes against Judeo Christian ethics—but if thou want the new iPhone, thou will get over that real fast.
Angelina Spencer, National Executive Director of the Association of Club Executives notes that more women are becoming pole dancers to deal with financial woes. Unfortunately, the industry isn’t immune to the bad economy. One club owner says his business is down by 25 percent. You probably don't want to go there anyways. The glass ceiling is surprisingly low—and you’ll probably hit it frequently as you shimmy up the pole.
Food and parenting writer Keri Fisher shares a house with her sister, both their husbands, and their combined seven children to save on bills. They even drive around as a big happy family in a 15-passenger cargo van. Which will likely encourage the children to start walking to school, further reducing fuel costs. Once again—a gift that keeps on giving.
Contrary to popular belief, begging can get you way more than a Big Mac and a beer. A police survey says panhandlers outside Wal-Mart in Coos Bay, Oregon, can make up to $300 a day—which is $292.50 more than the average Wal-Mart employee earns.
According to the Central New York News, gamblers are looking for local spots instead of traveling to resort casinos. Because it’s outrageous to spend $100 on gas when you could lose that in the slots, instead.
The virtual world known as Second Life appears to be booming despite the economic downturn, growing 15 percent from the last quarter of 2007 to the first quarter of 2008. German-based Anshe Chung buys fake plots of land, develops them into fake communities with fake houses, and then resells those to Second Life players. Her virtual worth translates to over $250,000 US dollars. Real dollars.
2007 estimates reveal there are over 100 million websites, many of them selling really dumb things. Case in point: Lucky Break Wishbone. The company manufactures plastic wishbones, and even sells them in bulk—up to 400 in a package. Just in case your 800 children want to battle for a wish simultaneously.
American Kennel Club spokesperson Lisa Peterson says dognapping is on the rise, noting that thieves keep them, gift them, sell them, or just hold out for posters offering reward. To make it real simple, look for unattended children with puppies. Just steer clear of seeing-eye dogs if you can—‘cause that would just be wrong.
This one won’t affect you directly, but it just may help your state. Studies from the Williams Institute for California and New Jersey project over $82 million in revenue from gay marriage within the next three years. So what if you’re straight. Take one for the team.
Monday, August 11, 2008 #
by Lori Deschene
It’s no secret: celebrities wield amazing influence. Victoria Beckham could wear a lampshade on her head and every store from Kmart to Kitson would be hawking home décor couture. Since the advertising landscape becomes more saturated by the day—online, on TV, and even through product placement in movies—retailers are smart to take advantage of this phenomenon.
Assuming you have a few minutes to kill before your next eBay auction ends, let’s take a look at some of the most popular “celebrity seeding” relationships in recent history:
If you happen to frequent celebrity sites—which I only do after reading the New Yorker in French while listening to NPR—you know Arriva is like LaLohan’s third hand. That, and her pack of cigs. Not the best endorsement, but you know what they say: no press is bad press.
Fitty even put the product in his music videos—because who doesn’t think about vitamins and hydration when they’re sweating it out “in da club”? He grew from a fan to a brand spokesperson, prompting the company to create “Formula 50” in his honor.
Though the average person doesn’t need to see Bennifer 2.0 with Starbucks to shell out $20/£10 for a latte,rumor has it the Seattle-based company solicited them to boost the brand.
I personally wouldn’t wrap my calves in puppies to be more like America’s sweethearts, but I’m clearly not the average girl.
If Oprah claimed drinking battery acid was the key to longevity, poison centers worldwide would see lines of women around the block. International communications company Fleishman-Hillard leveraged that influence to build a buzz for UPS. In 2005, UPS Store employees served as on-air Santa’s helpers during the annual “Oprah’s Favorite Things” episode.
These celebrities, among others, participated in a unique campaign called FREEDOM: A STORY IN PICTURES, meant to show the ease of CD photography. Each celebrity took photos of what freedom means to them, which were then auctioned on eBay for charity. Because nothing says freedom and good will toward men like consumerism and brand loyalty.
In ’99, Pfizer paid US presidential hopeful Dole to become the poster boy for erectile dysfunction, just as Viagra was hitting the market. Apparently, he misunderstood the phrase, “sex sells.”
That’s right—celebrities even sell us on mental illnesses. The pharmaceutical industry knows restless leg syndrome will only sell so many pills. But shyness, now that’s a goldmine.
The rapper featured the bubbly in videos and photos for years; then in a sort of reverse-celebrity-seeding, a Crystal corporate executive inadvertently implied the hip-hop community reflected poorly on the brand.
This is the big one—the ultimate in celebrity endorsement. One could argue Tom’s pushing Scientology is as innocent as handing your neighbor a pamphlet on Christianity. Except priests pass around a basket asking for loose change, while scientologists demand thousands for auditing and courses.
That’s really just the tip of the iceberg. Even a slightly recognizable face is like money in the bank for corporations. Odds are your mailman makes a pretty penny to deter your dog with a specific brand of treats.
So here’s the million-dollar question: are you buying what they’re selling?
Maybe you found MyThings through your own devices and you’ve been wondering about the whole receipt-saving thing we talk about all over the site. How do you do it, you ask? Excellent question! And we have three fantastic answers.
Up until now, you had two options to save your receipt: you could either click on Save this Receipt when you made a purchase from one of our partner sites, or you could use the MyThings toolbar.
Now you have a third option for saving your receipt, and it’s so simple you could do it in your sleep. Let’s say you make a purchase at Amazon.com. You’ll then receive an email from Amazon confirming your purchase, like this:

Click on the forward button, and send it over to us at receipts@mythings.com. (Make sure to use the email account we have on file for you.) We’ll create an item page for every individual product you purchased, and create a receipt for each one.
Next time you log on to MyThings, you can click on My Receipts at the top of the page to see all the receipts you’ve saved. When you open the Things I Own page, you’ll see another My Receipts tab under your profile picture, and you’ll also see all your newly purchased items added to your list.

Go ahead and look through your inbox now—or even your deleted messages. You probably have something in there you bought recently. Maybe an air conditioner? A new iPod? A puzzle made from pictures of you and your cat? (Really—no judgment here.) Send them on over.
We’re excited to make getting organised fun and easy, and we hope you will be, too!
Wednesday, March 12, 2008 #
You may have noticed some changes on the site - the most dramatic being the mysterious disappearance of the Services button. Instead of clicking on a button to see what services we have available for your item, now all you have to do is scroll down.
When you click on your item in Things I Own, your item page should now look something like this:
Everything you need is there - just scroll down and click on what you need. Repair info, donation information, downloads, how to report it stolen, how to get a valuation - all the MyThings services we have available.
You'll also see the new Add Items optionat the top of the page. Use this to search our product catalog for something you've purchased - just click one button and all its descriptions and photos will automatically be uploaded to your Things I Own page!
Give it a try and let us know what you think!
Thursday, January 31, 2008 #
You may have noticed the homepage is featuring something new - the MyThings Toolbar. What you may not have noticed is how tremendously handy it is.
Here's how it works - You download the toolbar:
Which will look like this on your browser. Then here's what you do
1. Buy something online. Anything, Anywhere.
2. When you get to the order confirmation page, click on Save Receipt.
3. We'll take a screenshot and get the basic info, then you can fill in anything we miss.
4. A PDF of the order confirmation page will automatically get downloaded to your Things I Own.
This is absolutely the easiest way to keep track of every receipt for every online purchase... and this is only the first version.
We're very very very excited about it and hope you enjoy it as much as we do!
Wednesday, December 12, 2007 #
One year ago today, MyThings was born. It was, admittedly, a rather ugly baby. This is what MyThings looked like December 12, 2006:
We've come a long way since then, roughly 18,000 different home pages, and 10 times as many new ideas. MyThings now has over 70,000 members and it's thanks to you that we can happily celebrate this birthday.
Another huge part of MyThings' success is our head Product Manager, Yumio (feel free to send him your birthday wishes. Don't be shy. He loves the attention). He's been here since the beginning and has been a fantastic guiding hand for MyThings, even when he yells at us during conference calls. So Toda Raba, Yumio! Happy birthday, MyThings! Somebody pass me some cake!
Monday, December 10, 2007 #
OK, so we've started changing things again. Hope you don't mind.
Name changes first: Everyone's Things is now Community. We hope to add much more to it soon. But that's another post.
The main change today is Recall Alert Feature.
There have been some ridiculous recalls lately - and a ridiculous number of them. We want to make sure none of our members get caught by any, so here's how the Recall Alert works:
1. We'll email me you if there are any NEW recalls on any item in your Things I Own page. We'll send you a message on MyThings and an email to make sure you know. We check several recall databases in the U.S. and U.K. daily. If anything new pops up and your items match, we'll let you know. The more things you add to your Things I Own, the more items we can check for you. We'll obviously be looking for toys, but everything is fair game (since everything can break ... or be coated in lead paint, apparently)
2. Unfortunately, we can't retroactively check for OLD recalls every day. But YOU can search our recall database. If a computer is sparking suspiciously or your refrigerator has definitively stopped running, check the Recall page to make sure there isn't a recall on it. There are literally THOUSANDS of recalls out there, on anything from sweaters to batteries - make sure nothing you own could be dangerous.
Please let me know if you have any questions and (knock on wood for the Americans and touch wood for the Brits) if you need any help with a recalled item.
Good luck!
Wednesday, November 14, 2007 #
Actually, don't panic please. They're all very nice changes - we promise.
First of all, there's the new menu:
Things I Own = Your Portfolio. Nothing was changed, removed, or messed up. We've just renamed it.
Wishlist = A place to keep the items you WANT, but don't have yet.
Giftlist = A way to find out EXACTLY what your friends and family want this Holiday Season WITHOUT ruining the surprise.
Product Catalog = a way to QUICKLY add new items from handbags to cars to your Things I Own page, Giftlist, or Wishlist.
What we're most excited about is the Giftlist. Here's how the Giftlist works:
Say you have no idea what your sister wants for Christmas and decide to anonymously send her a Giftlist.
You click on Giftlist on the menu and see this:

Click the "+Add Giftlist" button and you'll be asked who the Giftlist is for and what the special event is so you can keep track:

After you save, you'll be taken to the Product Catalog where you can fill up your Giftlist. Search for items or browse by category:

Your sister likes silver - maybe she'll want a ring? You find a likely suspect in the Product Catalog, then decide to add it by clicking the "+ Giftlist" button:

Ok, now we're getting started. You add a few different items to your Giftlist - all the things she might want this Christmas - and when you click on it, it looks like this:

You click Ask Recipient and choose whether to send it anonymously or not:

They'll get the email, sign up for MyThings and rank your items. When they do so, you'll get a message and can check to see what they want:

She tells you she loves the camera! You click on the Buy It button and we take you to Shopping.com or Kelkoo.com (depending on your location) to find out the best prices and locations.
And you know exactly what to get. Give it a try!
Monday, October 01, 2007 #
The hippo has been named! After many weeks of meetings, arguments, several slap fights and the loss of 2 - 4 fingers, the MyThings staff has decided that the winner of the Name the Hippo that We Got at IKEA Competition is Jules59
So may I present to you, MyThings' own ... Pomposity Hug Nap Smith (an anagram of MyThings Hippopotamus). Pompy for short.
Cute, isn't he?
Hurray for Pompy!
The battle for his name was long and fierce. But Jules59 won out. And since we're talking about Jules59 anyway, I'd like to direct your attention to the sidebar, where she's the Featured Member this week.
Nicely done, Jules. Now all we need to do is figure out where we can feature him on MyThings. I feel like we're due for a change in logo anyway.
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